Terms of Service — RCT (Real Cloud Tracking)

These Terms of Service ("Terms") govern your access to and use of the RCT (Real Cloud Tracking) application (the "App"), operated by ROP ST DIGITALL LLC ("RCT", "we", "us", or "our"). The App is distributed through the Shopify App Store and installs on a Shopify store that you own or are authorized to manage (the "Store").

By installing, accessing, or using the App, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity. If you do not agree to these Terms, do not install or use the App.

1. The Service

RCT is a marketing conversion tracking and attribution service for Shopify stores. The App:

• Captures browser and storefront events through a Shopify Web Pixel and App Proxy;
• Reconciles those events with your Shopify orders; and
• Forwards conversion and event data to the third-party marketing integrations you configure, which currently include Meta (Facebook) Conversions API, Google Analytics 4, Google Ads, Klaviyo, and Google Tag Manager (each, an "Integration").

We may add, modify, or remove features and Integrations at any time. We will use reasonable efforts to notify you of material changes that adversely affect core functionality.

2. Eligibility and Accounts

To use the App you must have an active Shopify account and Store in good standing. You are responsible for maintaining the security of your Shopify account and for all activity that occurs under your Store's installation of the App. You must be at least the age of majority in your jurisdiction and legally capable of entering into these Terms.

3. Plans, Fees, and Billing

3.1 Plans

The App is offered under the following plans, billed monthly in U.S. dollars through the Shopify Billing API:

Negotiated custom plans may be offered to specific merchants at flat rates. Plan details, prices, and included limits are subject to change; the pricing shown in the App at the time of your subscription or renewal governs.

3.2 Free Trial

Paid plans may include a free trial period (currently three (3) days for the public Starter, Growth, and Scale plans). Unless you cancel before the trial ends, you will be charged the applicable plan fee when the trial expires. Custom and negotiated plans may not include a trial.

3.3 Billing Through Shopify

All charges are processed by Shopify and added to your Shopify invoice in accordance with Shopify's billing terms. By subscribing to a paid plan, you authorize Shopify to charge the applicable recurring fees. We do not directly collect or store your payment card details.

3.4 Usage Limits

Each plan includes a monthly order allowance. If your Store exceeds the order allowance for your plan, we may prompt you to upgrade, and continued processing of events beyond your allowance may require a higher-tier plan.

3.5 Renewals, Cancellation, and Refunds

Subscriptions renew automatically each billing cycle until cancelled. You may cancel at any time through the Shopify App Store or by uninstalling the App; cancellation takes effect at the end of your current billing period. Except where required by law, fees are non-refundable and there are no refunds or credits for partial billing periods, unused allowances, or periods during which the App remained installed but unused.

4. Your Data and Privacy

4.1 Data We Process

To provide the service, the App processes data from your Store and its visitors, which may include order data, customer identifiers and contact details, IP addresses, user-agent strings, marketing click identifiers, and browser event data ("Merchant Data").

4.2 Your Responsibilities

You are solely responsible for:

• Providing all legally required notices to, and obtaining all required consents from, your customers and site visitors regarding the collection, use, and transfer of their data to the App and to the Integrations you enable;
• Maintaining a compliant privacy policy and cookie/consent mechanism on your Store; and
• Configuring the Integrations and any consent-mode or data-sharing settings in a manner consistent with applicable law (including, where relevant, the GDPR, ePrivacy rules, the CCPA/CPRA, and the terms of each Integration provider).

4.3 Our Handling of Data

We process Merchant Data to operate, maintain, secure, and improve the App and to forward events to the Integrations you configure. Our collection and use of personal data is described in our Privacy Policy, which is incorporated into these Terms by reference. In the event of a conflict between these Terms and the Privacy Policy regarding personal data, the Privacy Policy controls.

4.4 Third-Party Integrations

When you enable an Integration, data is transmitted to that third party and is then governed by that third party's terms and privacy practices. We are not responsible for how third-party providers use, retain, or secure data once it is transmitted to them, or for the accuracy of attribution, reporting, or optimized delivery within those platforms.

5. Acceptable Use

You agree not to:

• Use the App in violation of any applicable law, regulation, or third-party right, including data-protection and marketing/advertising laws;
• Use the App to transmit data you do not have the right to collect or share, or to track individuals without a lawful basis and required consent;
• Interfere with, disrupt, overload, probe, or attempt to gain unauthorized access to the App, its infrastructure, or other users' data;
• Reverse engineer, decompile, or attempt to derive the source code of the App, except to the extent this restriction is prohibited by law; or
• Resell, sublicense, or provide the App to third parties except for the Stores you own or are authorized to manage.

We may suspend or terminate access to the App if we reasonably believe you have violated this section.

6. Intellectual Property

The App, including all software, documentation, designs, and trademarks (including the RCT and Real Cloud Tracking marks), is owned by us or our licensors and is protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to use the App for your internal business purposes during the term of your subscription.

You retain all rights in your Merchant Data. You grant us a non-exclusive license to process Merchant Data as necessary to provide the service.

7. Third-Party Services and Dependencies

The App depends on services operated by third parties, including Shopify and the Integration providers. Your use of those services is subject to their own terms. We are not responsible for the availability, performance, changes, or discontinuation of any third-party service, and such events may affect the App's functionality without liability to us.

8. Service Availability

We strive to keep the App available and reliable but do not guarantee uninterrupted or error-free operation. The App may be unavailable during maintenance, updates, or events beyond our reasonable control. Event delivery is performed on a best-efforts basis with retries; we do not guarantee that every event will be delivered to, or accepted by, every Integration.

9. Disclaimers

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE APP WILL MEET YOUR REQUIREMENTS, THAT TRACKING OR ATTRIBUTION WILL BE COMPLETE OR ACCURATE, OR THAT DATA WILL BE DELIVERED WITHOUT LOSS OR ERROR. YOU ARE RESPONSIBLE FOR INDEPENDENTLY VERIFYING ANY DATA USED FOR BUSINESS OR ADVERTISING DECISIONS.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL RCT OR ITS SUPPLIERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR ADVERTISING SPEND, ARISING OUT OF OR RELATED TO THE APP OR THESE TERMS, WHETHER BASED IN CONTRACT, TORT, OR ANY OTHER THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THE APP OR THESE TERMS WILL NOT EXCEED THE AMOUNTS YOU PAID TO US (THROUGH SHOPIFY) FOR THE APP IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

11. Indemnification

You agree to indemnify, defend, and hold harmless RCT and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the App; (b) your Merchant Data or your Store; (c) your failure to obtain required consents or provide required notices to your customers; or (d) your violation of these Terms or any applicable law or third-party right.

12. Term and Termination

These Terms remain in effect while the App is installed on your Store. You may terminate at any time by uninstalling the App. We may suspend or terminate your access, with or without notice, if you breach these Terms, fail to pay fees, or if required to protect the App or comply with law. Upon termination, your license to use the App ends. We may delete Merchant Data associated with your Store after termination in accordance with our data-retention practices and applicable law. Sections that by their nature should survive termination (including Sections 4, 6, 9, 10, 11, and 14) will survive.

13. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, provide notice through the App or by email. Your continued use of the App after changes take effect constitutes acceptance of the revised Terms.

14. Governing Law and Disputes

These Terms are governed by the laws of the State of Florida, United States, without regard to its conflict-of-laws rules. You agree that any dispute arising out of or relating to these Terms or the App will be resolved exclusively in the courts located in Miami-Dade County, Florida, and you consent to the personal jurisdiction of those courts, except that either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

15. General

These Terms, together with the Privacy Policy, constitute the entire agreement between you and RCT regarding the App and supersede any prior agreements. If any provision is found unenforceable, the remaining provisions will remain in full effect. Our failure to enforce any right or provision is not a waiver of that right or provision. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets. Nothing in these Terms creates any agency, partnership, or joint venture between the parties.

16. Contact

If you have questions about these Terms, contact us at: